Lead Conversion

How Phases and Personas Help App Development

The decision to create a new app can be an enormous one. There are so many aspects to consider that ...

User Experience Becoming More and More Important

Just as consumers turn to mobile apps to save them time when shopping, or to gather information, or even to ...

Output vs. Outcomes – Project Management Tips

You can think of output versus outcomes in project management in much the same way as the adage “quality over ...

How to Drive Revenue to Your Agency

One of the best ways to drive revenue to your marketing agency is to come up with a plan for ...

Myth #5 Content Comes Last – Why Good Website Content is Important for Brand Building

If you run a business, then your goal is to sell a product or service to consumers. However, to sell ...

Myth #4 Information “Above The Fold” – Is Too Much Scrolling Bad for Conversions?

In today’s digital age, and especially when it comes to the information discovered via smartphones and tablets, it’s hard to ...

Myth #3 Following the Three-Click Rule – 5 Downfalls from a Sloppy Navigation

No matter how stellar your content might be, and no matter how vivid and relevant your images, if your visitors ...

Myth #2 User Personas – Why Building User Personas is More Important than you Think

When developing a website, a common mistake many business owners make involves not building user personas. Some feel it is ...

Myth #2 User Personas – How User Personas can Help Increase Website Conversion

Websites are a great marketing tool; however, they do not necessarily lead to new customers. A website targeted toward the ...