Marketing

User Experience Becoming More and More Important

Just as consumers turn to mobile apps to save them time when shopping, or to gather information, or even to ...

How to Drive Revenue to Your Agency

One of the best ways to drive revenue to your marketing agency is to come up with a plan for ...

Myth #5 Content Comes Last – Why Good Content is Crucial for Website Conversions

All too often, content is the very last thing people think about when it comes to website development. They’re more ...

Myth #4 Information “Above The Fold” – Why Your Most Important Call to Action Items Should Be Above the Fold

If there’s one thing that people believe in the marketing world, it’s that nothing that appears above the fold – ...

Myth #4 Information “Above The Fold” – Why Your Most Important Call to Action Items Should Be Above the Fold

If there’s one thing that people believe in the marketing world, it’s that nothing that appears above the fold – ...

Myth #4 Information “Above The Fold” – Is Too Much Scrolling Bad for Conversions?

In today’s digital age, and especially when it comes to the information discovered via smartphones and tablets, it’s hard to ...

Myth #4 Information “Above The Fold” – A/B Testing Call to Action Items is Important to Ensure Success

Great content, amazing images, and navigability are all important to your website, but if there’s one thing that will truly ...

Myth #3 Following the Three-Click Rule – Why Your Website Should Be Easy to Navigate Across All Portable Devices

When focusing on website navigation, it becomes all too easy to make sure it works across a variety of computer ...

Myth #3 Following the Three-Click Rule – Why Reducing Your Clicks Is the Way to Go

Whether you’re trying to sell a product or service, provide information, or gather leads, it’s always best to follow a ...

Myth #3 Following the Three-Click Rule – 5 Downfalls from a Sloppy Navigation

No matter how stellar your content might be, and no matter how vivid and relevant your images, if your visitors ...