User Persona

Empathy and User Experience

Empathy is the act of feeling the same emotions as another person, or attempting to walk a mile in his ...

How to Use Behavioral Data to Reduce User Frustration

How people react while on a website greatly affects their user experience. If people become frustrated, the odds of converting ...

Assisted Living Websites – Battle for Conversion

More than one million Americans currently live in senior care facilities, and that number is expected to nearly double by ...

User Experience Becoming More and More Important

Just as consumers turn to mobile apps to save them time when shopping, or to gather information, or even to ...

Myth #2 User Personas – How User Personas can Help Increase Website Conversion

Websites are a great marketing tool; however, they do not necessarily lead to new customers. A website targeted toward the ...