User Personas

Empathy and User Experience

Empathy is the act of feeling the same emotions as another person, or attempting to walk a mile in his ...

How to Use Behavioral Data to Reduce User Frustration

How people react while on a website greatly affects their user experience. If people become frustrated, the odds of converting ...

User Experience Becoming More and More Important

Just as consumers turn to mobile apps to save them time when shopping, or to gather information, or even to ...

Myth #2 User Personas – How Personas can Help Website User Experience

Personas are not just useful as a marketing tool, as they can also help customers get the most out of ...

Myth #2 User Personas – 5 Things Personas Help you Understand about your Business

The second myth we debunk in our e-book is that developing personas is too expensive. The reason many business owners ...