Myth #2 User Personas – Why Building User Personas is More Important than you Think

When developing a website, a common mistake many business owners make involves not building user personas. Some feel it is ...

Myth #2 User Personas – How User Personas can Help Increase Website Conversion

Websites are a great marketing tool; however, they do not necessarily lead to new customers. A website targeted toward the ...

Myth #2 User Personas – How Personas can Help Website User Experience

Personas are not just useful as a marketing tool, as they can also help customers get the most out of ...

Myth #2 User Personas – 5 Things Personas Help you Understand about your Business

The second myth we debunk in our e-book is that developing personas is too expensive. The reason many business owners ...