Assisted Living Websites – Battle for Conversion

More than one million Americans currently live in senior care facilities, and that number is expected to nearly double by the year 2030. In addition, more than 77 million Baby Boomers are planning to retire over the next 20 years. With the average life expectancy on the rise, many who retire at age 65 will have to decide where to spend their remaining 20+ years. This can be a daunting tasks, as the cost of senior care facilities range anywhere from $3,000 to $4,500 per month. Assisted care facilities on the other hand provide services for senior citizens who would like to maintain some independence, yet need help with certain tasks. Grabbing online conversions is essential if you are to tap into this growing market.

Assisted living facilities are springing up everywhere these days. For example, let’s take a look at Utah’s Salt Lake Valley market area:


As you can see, there are many choices available. When narrowing down options, how does one know where to begin? Taking things from a website conversion standpoint, let’s take a look at the strategies currently being implemented.

Strategy #1 – Conversion through family photos

The goal here is to attract your attention through the use of family photos, which bring back fond, loving memories. This conversion method is an emotional appeal designed to get users to call for more information or schedule a visit.


Strategy #2 – Conversion through smiles

Who wants to visit an assisted living facility where no one is happy? Showing pictures of happy, smiling residents makes people feel good, and greatly increases the odds that they will call or visit.



Strategy #3 – Conversion through exterior curb appeal

Just as curb appeal is an important concept in real estate, it is also essential for attracting those who are looking for a modern, well-maintained facility. You only get one chance to make a good first impression, so you should not underestimate the importance of curb appeal.




Strategy #4 – Conversion by interior family room appeal

Showing photographs of living quarters and facility amenities will attract those who would like to envision themselves or their loved ones lounging comfortably at home, making new friends at a community center, or engaging in planned activities.



Strategy #5 –  Conversion by typography

If you lack family photographs or would rather not showcase your property, you may try the text only conversion approach.

Welcome to Sunridge Assisted Living and Memory Care of West Jordan, Utah. We are now welcoming new residents, and invite you to stop by for a tour.

Sunridge proudly offers 50 assisted living apartments and 15 memory care apartments, all on a single level. Ranging from 345 to 550 square feet, our units provide a safe, homey environment for our residents and caregivers alike.

We are proud of our beautiful, clean facility, which is designed to provide you with a “wow” experience. We look forward to making our facility your home.

Click here to schedule a tour


Key Takeaways:

  • Know your targeted demographic
  • Test your conversion approach using the examples above
  • Determine which method works best: call-in, online scheduling, or drop-by visitors

Contact Digital Trike today so we can assist you with your business in this growing market!