Lead Conversion
Assisted Living Websites – Battle for Conversion
More than one million Americans currently live in senior care facilities, and that number is expected to nearly double by ...
How Phases and Personas Help App Development
The decision to create a new app can be an enormous one. There are so many aspects to consider that ...
User Experience Becoming More and More Important
Just as consumers turn to mobile apps to save them time when shopping, or to gather information, or even to ...
Output vs. Outcomes – Project Management Tips
You can think of output versus outcomes in project management in much the same way as the adage “quality over ...
How to Drive Revenue to Your Agency
One of the best ways to drive revenue to your marketing agency is to come up with a plan for ...
Myth #5 Content Comes Last – Why Good Website Content is Important for Brand Building
If you run a business, then your goal is to sell a product or service to consumers. However, to sell ...
Myth #4 Information “Above The Fold” – Is Too Much Scrolling Bad for Conversions?
In today’s digital age, and especially when it comes to the information discovered via smartphones and tablets, it’s hard to ...
Myth #3 Following the Three-Click Rule – 5 Downfalls from a Sloppy Navigation
No matter how stellar your content might be, and no matter how vivid and relevant your images, if your visitors ...
Myth #2 User Personas – Why Building User Personas is More Important than you Think
When developing a website, a common mistake many business owners make involves not building user personas. Some feel it is ...