Digital Signage Expo

The last couple of months seemed to fly by quicker than usual, and we noticed we have not kept our blog up to date, so time to catch up on some recent happenings.


(image courtesy Digital Signage Expo)

In March a couple of our employees were able to attend the Digital Signage Expo in Las Vegas. Since this was our first time attending the conference, we spent a good deal of time looking at every booth and every company, big or small, for what was cool, what the trends were, and especially for companies that we could partner with to make some cool content.

The Not So Cool
After looking at a few booths we quickly found out that digital signage content that was not interactive was not that cool. Obviously these have a place in the overall world of digital signage, and are the correct solution for many applications, but the tools for creating this content output nothing more than glorified flash animations, which look increasingly dull when compared to more content-rich interactive applications.

Content “Providers”
Another thing we learned that was interesting came in the world of content providers. This is where we began to see some of the fancier looking custom content that we are familiar with. It was obvious that a lot of these companies knew what they were doing in making digital signage content that would make you stop and look. However many of them admitted that the really just designed the content and really had no idea what the underlying technology was or how it was put together. They just outsourced that to another company.

The Entire Package
It quickly became apparent that MOST of the companies there could not put together the whole package or a complete solution. Obviously you wouldn’t expect the display manufacturer to also be able to code some interactive HTML5 templates for the display, but when you asked about what kind of content or solutions their display was best for the typical answer was ‘we don’t know about any of that, we just make the displays.’ We concluded that what Digital Trike brings to the digital signage world is the knowledge and expertise to put panels, content, and technology together to create the real end product – a digital signage application.

We should note that a few companies did have people in their booths that created awesome solutions with their products, and these were by far the best booths. Also there were a few companies there that understand the importance of having people that could make awesome finished products with their components, and one reason for being at the expo was to meet people to make cool stuff with their products (like us!). We were excited to meet them to and look forward to creating applications with their awesome products in the near future.

Summary
As the world gets more and more into digital signage and interactive touch-based phones and tablets, the demand for well-designed interactive digital signage will continue to skyrocket. Some players in the digital signage world see that future and Digital Trike wants to take their cool products and help make truly amazing digital signage applications.