Why Forgetting to Cross Browser Check Your New Website Could Lead to Loss of Revenue

When your website goes live, it is an incredibly exciting experience. Chances are, you have put a lot of time into ensuring that everything is just the way you want it. However, it is important to make sure that cross browser checking is a part of your pre-launch checklist. Failing to do it could mean the loss of potential customers and revenue.

Why It Is Neglected

There are two main reasons why a website developer would overlook cross browser checking. First of all, it could be because he or she is inexperienced and simply is not aware of the implications. Second, it might also be an attempt to cut back on the amount of funding it takes to get a site live. Internet Explorer users encompass right at 60% of the market share, so some developers may simply think that appealing to this 60% is the best route as it is also the least expensive.

Other Popular Browsers

Surveys have shown that IE is slowly losing ground to other browsers. Coming in at second place is the ever-popular Google Chrome, which is now being integrated into laptop devices known as Chromebooks and even into Android-based tablets – both of which are flying off of shelves. There is also a huge population that prefers Mozilla Firefox, and the number of Mac users is on the rise, too. Thus, cross-testing should occur in Chrome, Firefox, Safari, and Opera, which is widely marketed as a Windows-based alternative, at the very least.

The Implications

If you are trying to sell product and services, it is important to ensure that your brand is recognizable. What’s more, in this day and age, it’s also important to appeal to the users of mobile devices and the browsers they use and support. Each of these browsers displays web pages a bit differently, and some features that work with IE might not work with Firefox or Chrome. This is why cross-checking is so important; it ensures that the web page displays correctly and that users have access to all of the functions they should regardless of how they choose to access your site.

What to Expect

Ensuring that your web page is aesthetically pleasing and functional in every way on multiple browsers is more expensive than development for IE. It is also more time consuming, and this means that you will need to have some patience with your developer. However, when the day comes that you can access your site and all of its features from virtually any device you pick up, whether it’s your laptop, an iPhone or even a tablet, you will understand why the process was necessary – and the people who are purchasing your products and services will definitely thank you.

While it is true that optimizing a website for multiple browser costs more than simply developing an IE-based platform, it is a wise investment and one that shouldn’t be overlooked. The expenditures involved in cross browser checking will quickly pay for themselves with happy customers who are able to access your site and make their purchases on all of their favorite devices.