Good Websites Don’t Get Lucky – They Create a Plan and Execute
Many businesses have websites that have not been properly planned before being designed. As a result, they end up not receiving the level of attention and traffic that they deserve. Before even starting the website design process, it is crucial to ensure that proper planning is done, as this will result in a site that is not only easy to use, but that is also a pleasure for users to navigate as well. Here are a few tips on how to get started with the planning process.
Identify your Target Audience
Identifying who you would like to appeal to is the most crucial part of the site planning process – regardless of whether you are targeting teenagers, home owners or even housewives. Once you have determined who your audience is going to be, you will need to decide how you want the website to serve them. For example, if you want to sell products to them, your site layout and its features will need to be different compared to those needed if you are only going to be providing them with online content such as blog posts.
Do Some Research
Before getting started with designing your website, it is strongly recommended that you search through as many different websites as possible to look for ideas with regards to layout and overall design. It is also a good idea to take a look at competitor’s websites to ensure that the final design of your site does not end looking too similar to theirs. For example, if you are involved in the construction industry, you may want to take a look at the layout of a popular photography site or even that of a personal finance blog. This will provide you with a completely fresh set of ideas, which will in turn ensure that your website’s design stands out when compared to others in the same industry.
Bring Everything Together
Once you have ideas in mind for your website design process and you know who you are going to be marketing to, it is time to start bringing everything together. If you are not going to create the site yourself, you will need to ensure that you hire a website design expert. He or she will be able to start off the design process with a website wireframe. From there, the rest of the content will be added, ecommerce platforms can be incorporated if needed and the right amount of pages can be added to it. The site should be simple to navigate and users should not have to put a lot of effort into finding what they are looking for at any time, as this will often cause them to go elsewhere.
A crucial aspect to include in any website design package these days is that of responsive design, as this will enable smartphone and tablet users as well as desktop users to access and navigate your site with ease. The best way to determine whether visitors are happy with the end result will be to offer a short survey on your site to determine which aspects they are happy with and which ones they would like to see removed or changed.