How to Build a Proper Website in 7 Steps
If you’re looking to start a business or have a great idea for a product, one of the most essential and first things you will need is a website. Building a website can be a difficult process, and a lot of steps and information need to be taken into consideration if you want your website, and ultimately your company and/or product, to succeed. If you don’t know where to begin, simply follow these seven steps to get a proper website up and running.
Step 1: Hosting
Web hosting is a service provided by a vendor which offers a physical location for the storage of web pages and files. Your website and everything on that website is put into hosting. Sure, it’s possible to build a website on your computer, but if it’s never moved online with the use of hosting, it’s basically pointless because no one will ever see it. Therefore, one of the very first thing you will want to take care of is find a hosting provider.
There are several types of web hosting options available, each one having pros and cons. Some of these types include a free standard web host, standard web hosting, shared, and colocation. Many gravitate towards the free web hosting option without much thought, but there are many drawbacks to free hosting. For example, you don’t get as much space as you would with paid hosting. You also may be required to run ads on your site. Limitations are usually set for free hosting providers. Some may not allow specific content to be put on a website. One of the biggest drawbacks free hosting has is maintenance charges or renewal fees that aren’t advertised or as noticeable at first. Be sure to read the fine print before putting your company’s website on a free hosting provider.
Based on your website’s needs and traffic, Digital Trike can recommend hosting options that suit your company best. Our hosting options enables you to be in control of your hosting plan while we ensure it is backed up properly and upgraded when necessary to ensure your server is performing at its peak, reliably and securely.
Step 2: Domain Name
A domain name is the URL typed into a browser that pulls up your website, such as Apple.com or Amazon.com. But domain names are much more than just a technical shortcut. A short, memorable domain name can make the difference between creating a successful Web presence and getting lost in cyberspace. The typical cost for a domain name is $8 and $35 a year.
A domain name adds branding to your site and makes it easier for others to access your website, especially if the domain name is either the name of your company or something closely related. If you purchase your domain with the intention that it will become the brand that you promote, then it is worth taking into account the specifics of the domain. Keywords can play an important part in your brand, particularly if it is specific to your industry, as they will help to make your domain name memorable while improving your search engine rankings.
If you need any recommendations for how to get and maintain a domain name, contact Digital Trike and we’ll help you get started.
Step 3: Plan Your Website With Purpose
It’s not enough to just have a website. Everyone has a website these days. Creating and maintaining a website is a lot of work, but it’s also very important if you want to keep appealing to potential customers. Websites should be updated often, be useful and informative, visually appealing, fast loading, and of course functional. But before all this information gets your head spinning, start by taking your idea and turn it into a clear strategy. Key factors that need to be considered include the type of website you want built, the content that will be displayed on the site, how those visiting your site will navigate their way through it, the layout of the web pages, and other relating factors. Start building templates and wireframes so you’re able to get an idea of how your website will look and function.
At Digital Trike, we’re all about having a set strategy before jumping into the coding part of building a website. We’ve seen firsthand that a strong strategy is a proven key to success. We offer many services relating to strategy, so be sure to check them out to make sure your website will succeed in the long run.
Step 4: Build Your Website Page by Page
Building a proper website won’t happen overnight. It takes time and dedication to make sure your website performs the way it should. In order to start building the pages of your website, you need to have knowledge of the following:
- Design – The elements of good design and how to implement it on the website.
- HTML – HyperText Markup Language or HTML is the building block of a web page. Knowing about HTML will help you understand the code in which websites are created.
- CSS – Cascading Style Sheets or CSS is the building block for how the pages look. Learning CSS will make it easier to change your site’s look when needed.
- Web Page Editors – Finding the perfect editor will help you learn about design, HTML and CSS.
Our web developers at Digital Trike are experts when it comes to coding websites. They take their time to ensure each page looks and acts the way it should. We can build your website for you so you can sit back, be stress-free, and watch the magic of building a website happen right before your eyes.
Step 5: Publish Your Website
Publishing your website is a matter of getting the pages you created up to the hosting provider you set up in step 1. You can do this with either the tools that come with your hosting service or with FTP (File Transfer Protocol). Knowing which you can use depends upon your hosting provider.
Properly publishing a website means paying attention to the little details you may not have otherwise thought of. You need to make sure your site functions on multiple browsers and devices. Digital Trike has published many websites over the years and has a specific method of testing before making it live for everyone to see. Let us help make sure your website is perfect before publishing.
Step 6: Promote Your Website
The easiest way to promote your website is through search engine optimization or SEO. To do this, you build your web content in a specific manner so that it ranks well in search engines. This can be very tedious, but it is inexpensive and can have good results if you work at it.
Other ways to promote your site include: word of mouth, email, and advertising. You should include your URL on all professional correspondence and whenever it makes sense in personal messages, such as in an email signature.
Digital Trike can also help with promoting your business if needed by putting your completed project on our website’s portfolio and sharing it on our social media pages.
Step 7: Maintain Your Website
In order to keep your site going and looking good among competitors, you need to maintain it. Testing your site as you’re building it and then after it goes live as well is important. New devices come on the market all the time, and browsers are always changing and updating. You should also work on content development on a regular basis. The more content you create and add to your site the more visitors you will attract.
Maintenance is second nature to us at Digital Trike. We help many of our current clients maintain their websites through enhancements, upgrades, and content optimization. If your website needs a new look or perhaps even a new strategy all together, we’re here to make it happen.