How Mobile Has Changed the Face of eCommerce Development

If anyone had said a few decades ago that consumers would be able to make purchases by using a portable device that is approximately six to eight inches in length and less than a half inch thick, most people would have dismissed the idea as utterly impossible. However, this has not only become possible; thanks to mobile devices, the world of eCommerce development is changing more rapidly than ever.

Website Designs Adapt to become Responsive

These days, more people access the internet via mobile devices like smartphones and tablets than from desktop computers and, as a result, they have come to expect the same level of website functionality when shopping with these devices as they have when using desktop devices. Websites who have not yet adapted their layouts and incorporated responsive design should expect to find their rankings falling lower than ever when compared to their competitors who have made the effort to do so.

Shopping can now be Done Anywhere

During the early years of the internet and online shopping, consumers had to ensure that they were either at home or close to another desktop or laptop computer if they wanted to engage in a little online shopping. However, thanks to developments that have been made with regards to mobile shopping apps and smartphone devices, consumers can now indulge their shopping fetishes virtually anywhere where there is sufficient mobile signal and reception. For example, public transport commuters can place orders for groceries to arrive at their door when they do or an anxious fiancée can browse through potential wedding ring choices during his or her lunch break at work.

An Increase in Available Payment Options

Previously, online shoppers would only have had the option to pay for their purchases by means of physically having to log into their bank accounts and transfer funds or enter credit card details online to complete a sale. However, PayPal, Google Wallet, Amazon Payments, Western Union and a host of other new payment apps have emerged, enabling shoppers to now pay for their wares with a few quick and easy clicks. In most cases, these options are far better at protecting a consumer’s card details online as well.

Price Comparisons become Easier than Ever

In years gone by, shoppers would have had to rely on receiving as many weekly store fliers as possible in order to compare prices and get the best deal on goods. However, some of the most recent forms of eCommerce development include the release of price comparison apps, which allow would-be shoppers to receive alerts on their smartphones regarding stores that are offering the lowest or best price options on commodities that they intend purchasing. Many of these apps also enable shoppers to snap a photo of a barcode and upload it, whereby the app will return information to them regarding pricing information at different retailers.

Mobile shopping is not only here to stay; its use is in fact expected to increase as much as fourfold within the next few years. As a result, website designers should ensure that their eCommerce development strategies include this crucial demographic of customers.