Myth #5 Content Comes Last – 5 Reasons Why You Shouldn’t Approach Website Copy Writing without Planning
You would never buy a radio spot for an advertisement without first planning out what to say. After all, you want to make the most of that opportunity and interest as many people as possible. Your website is quite possibly the most powerful marketing tool you have in your arsenal, so it’s important to approach it in much the same way. Here are five reasons why it’s crucial to plan your website copy writing carefully.
#1 – It Needs to Fit the Page
Your website’s aesthetic appeal is very important. People who visit your site will form an opinion about it in a matter of seconds, so if it’s pleasing to the eye, the odds that visitors will stay on your site improves significantly. Although you can use tools like Lorum Ipsum to help you understand how your site will look, you shouldn’t wait until the last minute to add in your actual content. It may not fit correctly, and you’ll need to give yourself time to edit your copy if this is the case.
#2 – It Must be Relevant to Readers
Copy writing is about much more than just fitting in keywords and choosing the right layouts, fonts, and colors. Your copy needs to be relevant to your industry and niche; otherwise, your visitors won’t find value in it. Unless you take the time to plan your copy writing, you won’t be able to make it as relevant as it should be. You’ll need to define what sort of content you want ahead of time and write accordingly.
#3 – It Should Be Carefully Optimized for SEO
Although your content should be written for people, it should be optimized for search engines at the same time. After all, if your target audience can’t find you, then even the best website won’t help you build your brand or sell your product. Planning things like primary, semantic, and location-based keywords is vital to ensuring that you’re reaching the right people at the right times and in the right places. SEO isn’t something that you can do overnight. It takes planning and research.
#4 – It Needs to Fit Your Brand
Your website copy needs to set the tone for your brand. Do you want your brand to appear lively and upbeat? Do you want your overall marketing strategy to incorporate humor? Do you want to be relatable above all else? Take the time to decide how you want your target audience to view you, and plan your website copy accordingly. The right tone and phrases can carry you a long way and make your brand more memorable.
#5 – It Must Be Ready on Time
You would never walk headlong into a project without setting some sort of deadline, and you should view your web copy in much the same way. Part of meeting deadlines includes making sure that you’ve planned individual steps. For instance, you might allow two weeks to develop the framework and outline for the copy, another four weeks to write the copy, and then another two weeks to edit the copy and fit it into your website’s layout. Failing to plan like this is a surefire way to miss deadlines and delay your website’s launch.
Web copy should be taken very seriously from start to finish. After all, this copy will essentially define your brand and tell people how they should feel about your company. Plan it very carefully and make sure you’re writing for people as well as for search engines, and your website will work for you.