Myth #5 Content Comes Last – Why Good Website Content is Important for Brand Building
If you run a business, then your goal is to sell a product or service to consumers. However, to sell those products and services, it’s important that you build a solid brand reputation. One of the best ways to do this is with good website content; it provides the perfect medium to help your audience get to know your company on a more intimate level.
Understanding Branded Content
Branded content can be defined as any content that is designed to add value for consumers rather than directly sell them a product or service. To put things into perspective, imagine for a moment that you run a flower delivery service. In this case, branded content can add value for consumers in a few different ways.
You could write a weekly blog describing different types of flowers, where they grow, and even how to care for them. You could also write about some of the traditional events or situations in which people give flowers to others. Neither of these is a direct sales pitch, but they provide your visitors with valuable information and make you seem like an authority in your industry, thus building your brand.
TV and Radio Aren’t as Powerful Anymore
A decade ago, if you really wanted to put your brand out there and make a name for yourself, you had to get yourself a spot on TV or the radio. These were the only real ways to put your brand in front of tens of thousands, hundreds of thousands, or millions of people.
These days, though, and thanks to new technologies, people don’t pay as much attention to TV and radio. They simply skip through advertisements during their favorite television programs. Along those same lines, traditional radio has been replaced with digital apps that provide commercial-free listening. In fact, your website (along with social media) is by far the best way to build brand awareness. You’ll need to focus on providing content that invokes emotions so it can be liked, shared, and viewed by the masses.
It Makes a Lasting Impression
Although a photo or video can speak thousands of words, your web copy itself is the best way to make an impression on your visitors. By providing them with information that they may not find anywhere else, or by giving them advice and tips for dealing with day-to-day problems, your visitors are likely to remember your brand when they need help or information in the future.
Using the above flower delivery service example, there are several ways in which you can leave an impression on your visitors to build your brand. You might write a piece about choosing the right flowers for a wedding and share this on your social media page. As long as it is well-written and informative, people will like and share your piece, which gives you even more views. Then, when these people want to send flowers to loved ones, they’re more likely to remember your brand – all because you left an impression with your advice.
We live in a digital world, and as a business owner, it’s important that you use it to your advantage. Good content, when it is written well and presented correctly, is by far one of the best ways to build your brand’s reputation and make your company more memorable.