Spring Cleaning for your Website – How to Plan
Many companies and website owners think that once their site has gone live online, they can sit back and not have to worry about it anymore. These days though, this could not be further from the truth – especially with the most recent Google updates and policies that have been implemented. Take a look at the tips below to help you get started with ensuring that every aspect of your website is as up to date as possible.
Check Old Posts
Chances are that your writing skills have improved dramatically since placing your site’s first post online. As a result, you may find yourself cringing over spelling and grammatical errors that were made in your earlier posts. Take the time to go through each post carefully to ensure that the content flows easily and that readers will understand what you are trying to say. If you don’t have the time to perform this activity yourself or your site has a lot of older content on it, you may want to consider hiring a proofreader to perform the task on your behalf.
Remove Broken Links
If you make use of a lot of links on your site, you stand a good chance of at least a few of them being inactive or even redirecting readers to the wrong places from time to time. While going through your older content, be sure to click on any hyperlinks or other links that have been placed on your site to ensure that they still redirect readers to the right places. If the links were for giveaways or other promotional content that may have already expired, it is best to remove the link(s) completely.
Delete Expired Adverts and Widgets
If your site makes use of WordPress and your theme supports the use of various widgets and plugins, it is strongly recommended that each of these be checked regularly to ensure that they are still active. If you sell advertising space on your website, it is also a good idea to view your site as a visitor from time to time; as this will help you to see if you recognize any of the advertisers on your site who have not paid for your services or who have adverts that may have expired a while ago.
Peruse your Site’s Photos
Another way to clean up your blog or website is to ensure that you only use the highest quality photos possible within your content. Although it can be tempting to simply snap a quick photo with your phone in order to get it uploaded to your sit as quickly as possible, this will usually result in your photos not being of a good quality. When going through your site content, delete any photos that are even slightly out of focus or that you are not able to properly attribute.
In many cases, performing the above mentioned tasks on your website or blog at least once every few months will help keep it as high as possible in search results. You will also stand a far higher chance of keeping your site visitors engaged and interested in what you have to offer.